Freelance web design & development
Web designer & developer in Holmdel, NJ
I build fast, custom websites — plus web apps and custom software — for businesses and professionals, from a first storefront to an established company. Based in Holmdel, NJ. I work with clients located anywhere. Modern, mobile-first, easy to update, and built to own. One person, start to finish: the one who builds it is the one you talk to — senior-level work, without the agency overhead.
See plans & pricing →Why hire a web developer in the age of AI
When AI tools like Base44 can build a website in minutes, and ChatGPT or Claude can crank out code in seconds — why pay a person? Because AI alone can't give you this:
You own it — pay once
AI builders host your site for you, on a subscription plus usage credits.
You rent it forever and own none of it. Stop paying, and it’s gone.
I build it once; you own the code and host it anywhere for next to nothing. No subscription, no lock-in.
Avoid ADA lawsuits
AI generators output markup that looks finished.
It’s almost never accessible — and most owners don’t know ADA applies to websites, leaving them open to accessibility lawsuits.
I build and test to WCAG 2.1 AA, so it genuinely meets the standard — not just looks finished.
Security, tested
AI produces code that runs and looks fine.
It routinely ships with security holes it never flags — until they bite.
I build it secure and test for the vulnerabilities before real customers and their data ever touch it.
A consultant, not just a coder
AI code tools — Claude, ChatGPT, Copilot — generate code fast, but only what you ask, and only as good as the prompt.
Turning that into a real, working system takes architecture and system-design experience it can’t give you.
I’m your technical consultant: I learn your business, architect the right system, and steer the AI to build it — direction, not just code.
Custom-built, no ceiling
AI site builders — Wix, Squarespace, Base44 — assemble your site from their pre-set blocks, themes, and features.
You’re boxed into what the platform allows — their layouts, their features, their plan tiers. Want something they didn’t build? You can’t have it.
It’s custom code — no ceiling: any design, any feature, even a full web app, scaling as big as you grow.
Compliance-aware
AI builds the page; compliance isn’t its job and it won’t bring it up.
A site can trigger legal obligations most owners don’t even know exist — until there’s a problem.
I build to them, and flag when you genuinely need a lawyer.
Agency work, freelancer price
The strategy, custom design, and build an agency gives you — quoted flat and upfront, priced like a freelancer, not a firm.
Agencies charge $6,000–$35,000+ for the same scope source
Live in 1–2 weeks
I build websites start to finish in a week or two — one person, nothing stuck in a queue waiting on a team.
Typical agencies take 6–12 weeks source
Yours, forever
Accessible, secure, and loads in ~1 second — and free to host (Cloudflare’s free plan allows 100,000 requests a day).
Builder subscriptions run $16–$200/mo, forever source
Website design plans & pricing
Starter Page
FreeA clean, custom single-page site to get you online — on me. Add what you need from there.
Live in 1–7 days
- Single static page
- Mobile-first & fast
- Yours to own
Standard Website
$3,000A custom multi-page site — accessible, built for search, and editable by you.
Live in 1–2 weeks
- 1–5 custom pages
- ADA-compliant, statement included
- SEO-optimized
- Free, self-edit CMS
- Contact form
- Starter legal pages (privacy + terms)
Small Online Store
from $2,500+ⓘA clean storefront for a focused catalog — product pages, cart, and secure checkout, built into your own site.
- Storefront + product pages
- Cart & secure checkout
- Self-edit product CMS
- Yours to own
Fully custom — everything scoped into your quote.
Medium Online Store
from $5,000+ⓘA larger store with variants, inventory, discounts, shipping & tax — scoped to your catalog.
- Larger catalog & variants
- Inventory & discounts
- Shipping & tax setup
- Integrations & automations
Fully custom — everything scoped into your quote.
Small Web App
from $8,000+One core system — a booking tool, a CRM, client portal, dashboard, or internal tool — with a database and secure login.
- Custom full-stack build
- Database + user login
- One core workflow
- Built by a senior engineer
Fully custom — everything scoped into your quote.
Medium Web App
from $20,000+A real product: multiple features, user accounts, integrations, automations, and AI (a full CRM or ERP system, for example) — scoped to you.
- Multi-feature product
- User accounts & roles
- Integrations & automations
- AI features
Fully custom — everything scoped into your quote.
Something else entirely?
Anything from a little game or a weekend passion project to large-scale, cutting-edge builds. If it doesn’t fit a box above, tell me what you’re imagining and we’ll scope it together.
Let’s talk →Included with every paid plan
- Built & security-tested before launch
- Free security & dependency patches for critical vulnerabilities
- 90-day warranty
- 30 days of free maintenance
- 2 rounds of design revisions during the build
Included in every plan
- Free website design preview before you commit
- Polished animations & scroll effects
- Free hosting — Cloudflare’s free plan has a limit of 100,000 requests per day
- Your domain connected — you buy the name, I connect it
- Yours to own — no platform subscription, no lock-in
Hosting is on Cloudflare’s free plan, which has a limit of 100,000 requests per day. source
Cloudflare’s terms also bar you from “process[ing] or collect[ing] personal or business credit card information” on a site that uses its free services, for example with a payment form built into your own pages. source
You send what you have — timelines start once I have what I need from you.
See full comparison chart
✓ included a price = optional add-on
| Feature | StarterFree | Standard$3,000 |
|---|---|---|
| Pages | 1 static | 1–5 |
| Custom design | ✓ | ✓ |
| Mobile-first & fast | ✓ | ✓ |
| Yours to own | ✓ | ✓ |
| Self-edit CMS | $750 | ✓ |
| SEO setup | $750 | ✓ |
| Accessibility (ADA) | $1,000 | ✓ |
| Contact form | $150 | ✓ |
| Booking / scheduling | from $400 | from $300 |
| Legal pages (privacy + terms) | $150 | ✓ |
| Blog or news section | $600 | $300 |
| Payments / Buy button | $300 | $200 |
| Integration / automation | from $300 | from $200 |
| AI chatbot / assistant | from $1,500 | from $1,000 |
| Analytics & tracking | $100 | $50 |
| Connect your domain | ✓ | ✓ |
| Professional email setup | from $75 | from $50 |
| Ongoing care & updates | $75/mo | $75/mo |
Starter legal pages are standard templates tailored to your business — a starting point, not legal advice. Online Store and Web App plans are fully custom, with every feature scoped into the build.
Selected web design work
More builds in the projects section of my site.
Website design FAQ
Do I need a domain?
Not to get started, but you will want one to launch. A domain is your web address, like yourbusiness.com. Without one, your site only has a long temporary address that customers will not remember. If you already have a domain, I connect it. If not, I can help you pick and register one in your name, so you own it. Domains renew yearly through the registrar. Connecting your domain is included with every plan, and professional email setup is an add-on.
Can you update or maintain an existing website?
Yes. For a site I built, the optional care plan ($75 a month) covers updates, small changes and upkeep, and the first 30 days are free. For a site someone else built, tell me what it runs on and what you need changed. I will tell you honestly whether it makes sense to update it or rebuild it as a site you own.
What do I need to give you to get started?
Just tell me about your business, what features you want on the site, and how you want it to look. That is the real starting point. Then send whatever you already have, like wording, photos, a logo, your domain name, or sites you like. I will tell you if anything else is needed. Timelines start once I have what I need.
Can you move my existing website from Wix, Squarespace, Webflow or WordPress?
Yes. I rebuild an existing site as a custom site that you own, with your content carried over, so you stop paying a builder’s monthly fees. Cadooga and Vanvir were Webflow sites I moved this way.
Can you build a web app, not just a website?
Yes. Besides websites, I build web apps like booking tools, client portals, CRMs, ERPs and dashboards, with a database and a secure login. They start at $8,000 and are scoped to what you need.
Can you build AI, facial recognition or blockchain projects?
Yes. I build AI features like chatbots and smart search, and image or face recognition, by connecting existing AI models to your product. Facial recognition involves biometric privacy laws, so I scope those projects carefully. Blockchain is case by case: tell me what you need and I will say honestly whether I am the right fit. These projects are custom quoted.
Can you guarantee I’ll rank #1 on Google?
Nobody can promise that. What I do is optimize your website’s SEO to give it the best chance. I research what your customers search for and use those words in your titles, headings and page structure. I build fast, mobile-friendly pages, and I add local business details if you serve a specific area. I also submit your site to Google Search Console so Google finds your pages sooner. SEO setup is included with Standard. Where you land still depends on your competition and how long the site has been live.
Do you only work with businesses in New Jersey?
No. I am based in Holmdel, NJ, and I work with clients across Monmouth County, New Jersey and anywhere else.
Start a project
Tell me about your business and what you need — I'll reply with ideas and a quote, always within 24 hours. Based in Holmdel, NJ, serving Monmouth County, all of New Jersey and clients anywhere.